{"id":1838,"date":"2026-02-18T20:53:34","date_gmt":"2026-02-18T20:53:34","guid":{"rendered":"https:\/\/michigancelebrates.org\/?p=1838"},"modified":"2026-02-18T22:00:46","modified_gmt":"2026-02-18T22:00:46","slug":"breakout-sessions-that-meet-the-moment-inside-the-speaker-lineup-at-the-michigan-celebrates-small-business-summit-2026","status":"publish","type":"post","link":"https:\/\/michigancelebrates.org\/es\/breakout-sessions-that-meet-the-moment-inside-the-speaker-lineup-at-the-michigan-celebrates-small-business-summit-2026\/","title":{"rendered":"Sesiones paralelas que se adaptan al momento: el elenco de ponentes de la Cumbre de Michigan Celebra a las Peque\u00f1as Empresas 2026"},"content":{"rendered":"<p>El <a href=\"https:\/\/michigancelebrates.org\/es\/2026-events\/mcsb-summit\/\" target=\"_blank\" rel=\"noopener\">Michigan celebra la Cumbre de la Peque\u00f1a Empresa<\/a> siempre ha sido algo m\u00e1s que inspiraci\u00f3n: se trata de dotar a los emprendedores de herramientas pr\u00e1cticas que puedan utilizar de inmediato. En 2026, esa misi\u00f3n ocupa un lugar destacado en una serie de sesiones paralelas dise\u00f1adas para ayudar a los propietarios de peque\u00f1as empresas a navegar por la complejidad, escalar con intenci\u00f3n y liderar con confianza en un entorno que cambia r\u00e1pidamente.<\/p>\n<p>Los ponentes de este a\u00f1o aportan una amplia experiencia pr\u00e1ctica en materia de talento, liderazgo, tecnolog\u00eda, mercadotecnia, finanzas, ciberseguridad y transiciones de propiedad. Desde la inteligencia artificial y la creaci\u00f3n de sistemas hasta la cultura, los recursos humanos y la preparaci\u00f3n para la salida, las sesiones reflejan las decisiones reales que los empresarios de Michigan toman cada d\u00eda.<\/p>\n<h3>Creaci\u00f3n de equipos y culturas s\u00f3lidos que se adapten al crecimiento<\/h3>\n<p>Varias sesiones paralelas se centran en uno de los retos m\u00e1s persistentes para las empresas en crecimiento: las personas.<\/p>\n<p>Estratega de talento <strong>Sheri Welsh<\/strong> de Welsh &amp; Associates aborda de frente la crisis de contrataci\u00f3n y retenci\u00f3n en <i>\u201cQuien lo encuentra, se lo queda: gu\u00eda privilegiada para captar y retener a los mejores talentos\u201d.\u201d<\/i> Su sesi\u00f3n ofrece enfoques pr\u00e1cticos para desarrollar una estrategia de talento que se adapte al tama\u00f1o, el presupuesto y la etapa de crecimiento de una peque\u00f1a empresa, sin depender de soluciones \u00fanicas para todos.<\/p>\n<p>El liderazgo y la comunicaci\u00f3n cobran protagonismo con <strong>Kim Bode<\/strong>, director ejecutivo de 8THIRTYFOUR, en <i>\u201cLos altos costos de las habilidades sociales\u201d.\u201d<\/i> Bode replantea las \u201chabilidades sociales\u201d como factores esenciales para el negocio, relacionando directamente los fallos de comunicaci\u00f3n con los retrasos operativos, la rotaci\u00f3n de personal y la p\u00e9rdida de rendimiento, y mostrando a los l\u00edderes c\u00f3mo convertir la alineaci\u00f3n en una ventaja competitiva.<\/p>\n<p>Las sesiones adicionales sobre liderazgo y cultura exploran c\u00f3mo las organizaciones pueden mantener su resiliencia en medio de cambios constantes. <strong>Todd Gustafson<\/strong> de Kinexus Group presenta un marco para liderar en tiempos de incertidumbre, mientras que <strong>Elena Stegemann<\/strong> de EMS Leadership Advisory comparte las lecciones aprendidas de empresas galardonadas de Michigan que han sabido traducir una cultura s\u00f3lida en sistemas de rendimiento escalables.<\/p>\n<h3>Fundamentos pr\u00e1cticos de recursos humanos para empresas en crecimiento<\/h3>\n<p>Para muchos empresarios, los recursos humanos evolucionan de manera reactiva. Varios ponentes pretenden cambiar esta situaci\u00f3n.<\/p>\n<p><strong>Lisa Cooper<\/strong>, fundador de Cooper People Group LLC, dirige <i>\u201cCrear tu primera funci\u00f3n de RR. HH.: lo que toda peque\u00f1a empresa necesita\u201d.\u201d<\/i> ofreciendo una hoja de ruta para implementar pr\u00e1cticas de recursos humanos escalables sin recursos a nivel empresarial. Su sesi\u00f3n hace hincapi\u00e9 en c\u00f3mo los sistemas de recursos humanos intencionales repercuten directamente en la rentabilidad, la retenci\u00f3n y la eficiencia operativa.<\/p>\n<p>Complementando esa perspectiva, <strong>Matt Jemilo<\/strong> y <strong>Marcy McMahon<\/strong> de HR Collaborative presente <i>\u201cTransformaci\u00f3n del talento y la cultura para el \u00e9xito empresarial\u201d.\u201d<\/i> centr\u00e1ndose en los comportamientos de liderazgo, la seguridad psicol\u00f3gica y el retorno de la inversi\u00f3n medible de invertir en la retenci\u00f3n y el compromiso.<\/p>\n<h3>Tecnolog\u00eda, inteligencia artificial y ciberseguridad: sin exageraciones<\/h3>\n<p>Las sesiones tecnol\u00f3gicas de la Cumbre 2026 se basan de manera refrescante en la realidad.<\/p>\n<p><strong>Matthew Russell<\/strong> de Cynerge aborda un problema com\u00fan en <i>\u201c\u00bfTransformaci\u00f3n digital o caos digital?\u201d<\/i> Su sesi\u00f3n ayuda a los empresarios a simplificar las complejas pilas tecnol\u00f3gicas, evaluar el retorno de la inversi\u00f3n y tomar decisiones m\u00e1s inteligentes sobre las herramientas, al tiempo que aborda la accesibilidad y el cumplimiento normativo como elementos fundamentales de las operaciones digitales modernas.<\/p>\n<p>La IA da un giro pr\u00e1ctico con <strong>Justin Ayers<\/strong> de Grand Rapids Tech, quien desmitifica la automatizaci\u00f3n en <i>\u201cIA con un presupuesto limitado\u201d.\u201d<\/i> Dise\u00f1ada espec\u00edficamente para peque\u00f1as y medianas empresas, la sesi\u00f3n destaca herramientas y marcos asequibles que ahorran tiempo sin requerir conocimientos t\u00e9cnicos especializados.<\/p>\n<p>La ciberseguridad se aborda desde una perspectiva de crecimiento mediante <strong>Rich Miller<\/strong> de STACK Cybersecurity. Su sesi\u00f3n presenta un modelo de madurez de seguridad escalable, que ayuda a las empresas a realizar las inversiones adecuadas en seguridad en el momento oportuno, especialmente ahora que los requisitos de cumplimiento normativo siguen evolucionando.<\/p>\n<h3>Marketing, visibilidad y claridad de marca en un mundo dominado por la inteligencia artificial<\/h3>\n<p>A medida que cambian las b\u00fasquedas y los descubrimientos, las sesiones de marketing se centran en la visibilidad y la claridad, en lugar de en m\u00e9tricas vanidosas.<\/p>\n<p><strong>Jason Dodge<\/strong> de BlackTruck Media + Marketing explora c\u00f3mo las empresas est\u00e1n siendo \u201cdescubiertas, no clicadas\u201d en la era de las b\u00fasquedas con IA. Su sesi\u00f3n ayuda a los propietarios a comprender c\u00f3mo plataformas como los res\u00famenes y asistentes de IA moldean la percepci\u00f3n de la marca, a menudo antes de que el cliente visite el sitio web.<\/p>\n<p>Estratega de marca <strong>Camron Gnass<\/strong> de Traction Brands ofrece un enfoque pr\u00e1ctico en <i>\u201cLaboratorio de claridad de marca\u201d,\u201d<\/i> Guiamos a los participantes a trav\u00e9s de un marco que mejora el posicionamiento, alinea a los equipos y reduce el gasto innecesario en marketing.<\/p>\n<h3>Solidez financiera, preparaci\u00f3n para la salida y transiciones de propietarios<\/h3>\n<p>La cumbre tambi\u00e9n aborda temas que muchos propietarios posponen hasta que es demasiado tarde.<\/p>\n<p><strong>Dra. Brenda Oldham<\/strong> de RAM Educational Business Solutions aporta energ\u00eda y claridad a las finanzas empresariales en <i>\u201cMovimientos de poder lucrativos\u201d,\u201d<\/i> ofreciendo estrategias sencillas para fortalecer la rentabilidad y la sostenibilidad.<\/p>\n<p>La preparaci\u00f3n para la salida se aborda tanto desde el punto de vista estrat\u00e9gico como emocional. <strong>Jessica Starks<\/strong> de Exit Factor de Grand Rapids y Lansing describe c\u00f3mo crear un negocio vendible mucho antes de que la salida sea inminente, mientras que <strong>Cynthia Kay<\/strong> de Cynthia Kay Biz aborda la cuesti\u00f3n profundamente personal de si quedarse, irse o redefinir el papel de uno como propietario.<\/p>\n<p>Para completar la conversaci\u00f3n sobre los sistemas, <strong>Nikki Thompson Frazier<\/strong> de Sweet Encounter Bakery comparte su trayectoria en la expansi\u00f3n de una marca nacional y su recuperaci\u00f3n tras sufrir un agotamiento profesional en <i>\u201cSistemas: su hoja de ruta hacia el crecimiento sostenible\u201d.\u201d<\/i><\/p>\n<h3>Una gama dise\u00f1ada para tener un impacto real<\/h3>\n<p>Lo que distingue a las sesiones paralelas de 2026 es su enfoque en la aplicaci\u00f3n. No se trata de conversaciones te\u00f3ricas, sino de manuales elaborados a partir de experiencias vividas y adaptados a la realidad de la comunidad de peque\u00f1as empresas de Michigan.<\/p>\n<p>Tanto si los asistentes est\u00e1n contratando a sus primeros empleados, explorando la adopci\u00f3n de la inteligencia artificial, reforzando su liderazgo o planificando la siguiente etapa de la propiedad, los ponentes de la cumbre ofrecen herramientas dise\u00f1adas para generar impulso mucho despu\u00e9s de que concluya el evento.<\/p>\n<p><a href=\"https:\/\/michigancelebrates.org\/es\/2026-events\/mcsb-summit\/\" target=\"_blank\" rel=\"noopener\">\u00a1Obtenga todos los detalles del evento e inscr\u00edbase hoy mismo!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The Michigan Celebrates Small Business Summit has always been about more than inspiration\u2014it\u2019s about equipping entrepreneurs with practical tools they can use immediately. In 2026, that mission is front and center in a breakout session lineup designed to help small business owners navigate complexity, scale with intention, and lead with confidence in a rapidly changing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1838","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Breakout Sessions That Meet the Moment: Inside the Speaker Lineup at the Michigan Celebrates Small Business Summit 2026 | Michigan Celebrates Small Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/michigancelebrates.org\/es\/breakout-sessions-that-meet-the-moment-inside-the-speaker-lineup-at-the-michigan-celebrates-small-business-summit-2026\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Breakout Sessions That Meet the Moment: Inside the Speaker Lineup at the Michigan Celebrates Small Business Summit 2026 | Michigan Celebrates Small Business\" \/>\n<meta property=\"og:description\" content=\"The Michigan Celebrates Small Business Summit has always been about more than inspiration\u2014it\u2019s about equipping entrepreneurs with practical tools they can use immediately. 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