Sponsorships

Sponsor Michigan Celebrates Small Business 2027

Support Michigan’s most innovative small businesses — and position your organization as a leader in the statewide small-business ecosystem. 

Michigan Celebrates Small Business brings together entrepreneurs, community leaders, policymakers, and partners for a two-day celebration on April 19–20, 2027, in the Greater Lansing area. 

Explore program-wide partnerships, event sponsorships, award alignment, pitch competition partnerships, and attendee experiences across four connected events. 

WHY SPONSOR MCSB

Thank You For Your Interest in Sponsoring the MCSB Annual Summit & Awards Gala

Sponsoring MCSB is more than event visibility – it’s an opportunity to support growth, leadership, and innovation across Michigan’s small-business community. 

MCSB sponsors benefit from: 

Statewide Visibility 
Your brand is seen by entrepreneurs, business leaders, policymakers, and media across Michigan. 

Meaningful Engagement 
Connect directly with high-growth and award-winning companies through multiple touchpoints over two days. 

Trusted Leadership Platform 
MCSB is Michigan’s premier small-business recognition program, supported by long-standing partners and respected statewide organizations. 

2027 Sponsorship opportunities

Let’s Build the Right Sponsorship for You 

We’re happy to discuss sponsorship options and help identify the best fit for your organization’s goals. 

If you would like more information about the Summit sponsorship opportunities, please contact Winston Larson at winston.larson@sbam.org or schedule time to meet with him.

2027 Prospectus

EVENT ECOSYSTEM OVERVIEW

Four Connected Experiences. One Statewide Celebration. 

Michigan Celebrates Small Business includes four connected experiences, allowing sponsors to align with the opportunities that best match their goals: 

Small Business Summit — Monday, April 19 
Programming, ideas, and networking designed to inform, connect, and support Michigan’s small-business community. The Summit also features Michigan’s Next Big Idea Pitch Competition, putting entrepreneurs and their ideas in the spotlight. 

VIP Reception — Monday, April 19 
An invitation-based networking experience connecting awardees, sponsors, and program stakeholders. 

Capitol Day — Tuesday, April 20 
A focused experience connecting Michigan small-business recognition with government and public policy engagement. 

Awards Gala — Tuesday, April 20 
The signature black-tie, red-carpet conclusion to MCSB, celebrating the accomplishments and contributions of outstanding Michigan businesses. 

Sponsors may participate across one or multiple experiences, depending on the selected partnership and final written agreement.

2027 Prospectus

AUDIENCE & REACH — 2026 RESULTS

A Platform with Real Reach 

MCSB’s reported 2026 results demonstrate its statewide event and communications footprint: 

  • 733 unique event attendees 
  • 60,600+ website page views 
  • 399,986 unique emails sent 
  • 66,194 social media impressions 
  • 92,074,060 earned media impressions 

These figures reflect reported 2026 results, not projected 2027 attendance or guaranteed sponsor outcomes. 

Sponsor visibility extends across events, email, digital platforms, and post-event recognition, depending on the selected sponsorship and contracted benefits. 

Visibility That Goes Beyond the Logo 

Depending on the selected sponsorship, recognition may include: 

  • Event signage and on-site screens 
  • Social media and digital promotion 
  • Email campaigns and the MCSB website 
  • Event programs and acknowledgments 

Sponsorship is designed to feel integrated, intentional, and aligned with the experience — not transactional. 

Final benefits vary by sponsorship level, availability, and written agreement.